One common mistake that most businesses make while creating their website is not paying enough attention to usability. Good usability improves a website’s performance and promotes a business’s revenue growth. Moreover, it sets you apart from your competition by providing an excellent user experience for visitors.
Every expert web designer focuses on creating the website in a way that offers easy and quick information and engages the users for as long as possible, making them much more likely to become customers.
A highly user-friendly and functional website keeps the audience coming back for more. If the visitors to your site can interact and consume your content easily, it will yield better outcomes.
In this article, I have presented a few major characteristics that must be taken care of to make a website more user-friendly.
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Design
The aesthetics of a website are the first thing that appears in front of the users; thus, the look and feel of the layout must catch their attention immediately. Try to lay your website on already established structures, as users would be familiar with such interfaces. Although people today prefer sleek and orderly designs, playing with a little animation and other gimmicks would not hurt.
Navigation is an element that goes hand-in-hand with the layout of the design, which means users should be able to find what they are searching for in the minimum time possible. A complex menu structure is often responsible for the high bounce rate of a website. So, please make sure the menu bars on the website are visible and indicate their purpose. Have a search box to ease their search and avoid abbreviations and acronyms unless they are obvious to the user.
Readability
Nobody has much time to read through all the content mentioned on your website in their busy routine. Most readers won’t even read half of the content and would rather scan it. This implies that all the vital information has to be highlighted in the best manner possible. Some factors that help website scannability are contrasting foreground and background colors, font designs, and text formatting.
- Mobile Compatibility
Earlier, most websites were created with static layouts. However, with the increasing number of mobile users, it has become a necessity that your business website is perfectly accessible from mobile phones and tablets, too. If you design a web page that doesn’t fit well into the size of a portable display screen, you will surely lose a huge chunk of your audience.
- Load Time
Visiting a website that takes too long to load becomes extremely annoying for the users. Usually, visitors leave a website because of the slow load speed. This tremendously affects a website’s search engine ranking and navigates away from your potential customers to a competitor’s site. Therefore, if visitors want to engage with your website, ensure it loads within 4 to 6 seconds.
