There is one common mistake that most of the businesses make while creating their website – not paying enough attention to usability. Good usability improves the performance of t website and also promotes the revenue growth of a business. Moreover, it sets you apart from your competition by providing an excellent user experience for visitors.
The focus of every expert web designer is on creating the website in a way that it offers easy and quick information and engage the users for as long as possible, making them much more likely to become customers.
A highly user-friendly and functional website is what keeps the audience coming back for more. If the visitors to your site can interact and consume your content easily, it is surely going to yield you better outcomes.
In this article, I have presented a few major characteristics that have to be taken care of to make a website more user-friendly.
The aesthetics of a website are the first thing that appears in front of the users, thus it is important that the look and feel of the layout catch their attention straightaway. Try to layout your website on already-established structures as users would be thoroughly familiar with such interfaces. Although people today prefer sleek and orderly designs, playing with little animation and other gimmicks would not hurt.
An element that goes hand-in-hand with the layout of the design is – navigation, which means users should able to find what they are searching for in the minimum time possible. A complex menu structure is often responsible for high bounce rate of a website. So, make sure the menu bars on the website are clearly visible and indicate their purpose. Have a search box to ease their search and stay away from abbreviations and acronyms unless it can be made quite obvious to the user.
In the busy routine, nobody really has much time to read through all the content mentioned on your website. Most readers won’t even read half of the content and would rather scan it. This implies that all the vital information has to be highlighted in the best manner possible. Some of the factors that help in website scannability are contrasting foreground and background colors, font designs, and formatting of the text.
- Mobile Compatibility
Earlier, most websites were created with static layouts. However, with the increasing number of mobile users, it has become a necessity that your business website is perfectly accessible from mobile phones and tablets too. If you design a web page that doesn’t fit well into the size of mobile display screen, then you are surely going to lose a huge chunk of your audience.
- Load Time
Visiting a website that takes too long to load becomes extremely annoying for the users. Usually, it is because of the slow load speed that visitors leave a website. This tremendously affects a website’s search engine ranking and also navigates away your potential customers to a competitor’s site. Therefore, if you want the visitors to engage with your website, make sure it loads within 4 to 6 seconds.