Fashion-friendly Kiwi launch of exclusive French DS Automobiles


The letters DS are uniquely Citroen. They passed proper lower back to 1955 when the famous futuristic-looking DS government vehicle became first launched. not best did that car remain in manufacturing till 1975, however it became also positioned third in a car of the Century vote in 1999 and cemented the French emblem’s popularity as a manufacturer of progressive motors.

fast-forward about 30 years, and PSA institution, which produces both Citroen and Peugeot vehicles, decided to start producing a DS line of Citroens. The intention becomes for the cars to be primarily based on mainstream Citroens, however, advertised as a premium sub-brand. And so, from 2009, cars together with the DS3, DS4, and DS5 started to reach on Citroen showroom floors at some stage in New Zealand.

Now rapid-forward to 2016, and PSA organization has taken the premium idea one step in addition by using making the DS sub-logo extra unique. That has supposed that whereas up till now every Citroen dealership in New Zealand had been capable of promoting all the seven DS editions imported here, now the variety of models has been decreased to just three – and they’re to be bought at simply 4 dealerships (now known as salons) in Auckland, Wellington, and Christchurch.

The DS4 has been designed to compete within the so-called crossover section of the new vehicle market.
The DS4 has been designed to compete in the so-known as crossover segment of the brand new automobile marketplace.

it is all a part of a global ambition to revive the tradition of top-class vehicles within the French automobile enterprise by – this is PSA’s phrase – perpetuating the values of innovation and distinction inherited from the very first DS.

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That explains why when importer Sime Darby motors NZ Ltd formally revealed the new route for the DS emblem at a function in downtown Auckland, there has been champagne and canapes for the invited visitors and a style display together with leading dressmaker Adrian Hailwood.

And even as all that turned into taking place, the freshly-appointed DS automobiles sales and service body of workers have been cooped up in a close-by hotel, underground specialist training.

in advance inside the day, Sime Darby divisional supervisor Simon Rose instructed the motoring media it been hoping at least a hundred DS cars may be sold each 12 months.

“We are slowly making the trade for DS to come to be a stand-by myself emblem,” he stated.

“to begin with, the DS Salons will share the area with current Citroen dealerships. However, they may be separated with the aid of a tactile DS wall and could offer showroom surroundings so that it will encompass white leather couches and softer lighting. We want to set up an exclusive brand expectation in order that our customers’ retail experience might be a terrific one.”
Not a chevron in sight...the DS5, sporting its new DS Automotive nose.subsequently, the DS salons could be separate dealerships, Rose added. And whilst the DS vehicles will only be able to be bought from those salons, they may be capable of being serviced in any respect by Citroen dealerships at some point in the usa.

However, all of this for just three vehicles? that’s genuine in the intervening time, stated Rose. However, the future will see the DS fleet grow, and it’ll consist of several emblem-new SUVs. the advent of this new product will dictate the timing of the creation of the stand-by myself showrooms.

A model suggests off-new-season models in the course of the Auckland monitor of DS automotive cars. image: provided

The three DS fashions are facelifted versions of the prevailing DS3 and DS5 and a logo-new DS4 Crossback. every is powered by way of the fine-performing engines of their ranges and boast a high degree of preferred specification, which includes leather-based upholstery.

The smallest model is the DS3, powered the modern day-era 1.2-litre Puretech 3-cylinder petrol engine that develops 81 kilowatts of strength and 205 newton metres of torque., and mated to a six-pace automated transmission. the primary 9 of the DS3s to arrive in New Zealand all nonetheless have the chevron the front grilles so acquainted in the pre-facelift fashions, however from July the cars will have a new the front stop – known as “DS wings” – that already feature on the other fashions.


This automobile will sell for $forty three,990 with basalt black upholstery, and whilst the handiest alternative is nappa leather for $3500, the car may be indent ordered with a big choice of bodyshell and roof shade combos.

The DS4 Crossback is new to New Zealand and is intended to compete in opposition to the likes of the Audi Q3, range Rover Evoque, Mercedes-Benz GLA, and Volvo V40 move u . s . a .. essentially a C4 with an experience top raised 30mm for a crossover appearance, iit is powered by means of a 2.0-litre BlueHDI turocharged diesel engine that gives 133kW and 400Nm, and mated to a six-velocity automobile. it’s going to sell for $fifty four,990.

Hero of the variety can be the DS5 which has the identical engine and transmission as the DS4 Crossback but is a larger car with lots extra luxurious. fee for this version will be $sixty four,990.

Simon Rose stated he’s excited by way of the appearance of the DS vehicles logo.

“we are residing through a brand change, which across the world is accelerating,” he told newshounds. “obviously there’s nevertheless the crossover among DS and Citroen product, but as the DS brand evolves,the two marques will move similarly aside.”