YSL to Host Gas Station Beauty Pop-Up at Coachella


The unfashionable activation consists of a makeup merchandising machine.
Yves Saint Laurent Beauty is becoming a member of the party at Coachella. The French brand announced its first pop-up keep for the Indio, Calif. Pageant on Thursday — and it’s designed to mimic a gas station with beauty refills rather than fuel.
Open April 12-14 along Route 111 close to Cathedral City, the YSL pop-up, hailed as a “makeup oasis,” will function as an excursion bus, giant lipstick signal, heart-shaped balloons, convertible cars, and neon red gas pumps.

YSL to Host Gas Station Beauty Pop-Up at Coachella 1

Festival attendees can enjoy a makeup merchandising device, try 50 sun shades of lipstick, and chat with experts to get desert splendor hints for Coachella. YSL will provide its new Touche Éclat High Cover Radiant concealer and Rouge Volupté Shine lipstick on-website, alongside the Touche Eclat All-Over brightening pen, Volupté Plump-in-Color plumping lip balm, and more customizable lipsticks.

Retro fashion has been a staple of beauty and fashion activations because of the resurgence of ’90s style (in July, Kylie Jenner hosted a fuel station pop-up for Adidas’ Falcon shoe). YSL’s pop-up performs off its YSL Beauty Hotel experience, which bowed in New York during Fashion Week in September and protected a terrace cafe, perfume workshop, indoor pool, and neon lighting galore.