Healthcare institutions may seem to have an easier time designing their marketing campaigns since they have a very specific target audience. However, due to formidable competition and the specifics of each case, the marketing efforts somewhat differ from what the other companies employ.
The right approach to health care institution marketing should help bring the potential patients to suitable healthcare facilities while educating them along the way. In the world where telemedicine is gaining popularity, it becomes harder for healthcare providers to bring the patients to the office.
We collected several marketing tips for healthcare institutions to promote themselves and have a chance at outdoing the competition.
Your clients live in a rather loud environment. TVs, radios, emails, social media, and calls chime every couple of minutes. As a result, people learn to ignore them. Rediscovering text messaging can help you get the marketing message through to the target audience.
Many patients still have an old impression that if a text message comes, it must be something important. Don’t hesitate to take advantage of their belief. Just make sure you use this trick for important information only. Otherwise, they will learn how to ignore your texting.
Creating a group in WhatsApp, Viber, Telegram or Facebook messenger can help you get one message through to all of your patients while educating them about medical questions. These messengers can help you get to know your audience better and offer them a chance to use your services.
Numerous webinars, books, and other information sources are available online today. Patients are often lost trying to understand what is worth paying for. When marketing your services, consider offering important information in exchange for the client’s contact details.
For example, a free webinar describing a certain problem your patients may be interested in can get you several hundred phone numbers and email addresses to improve further marketing campaign efforts.
A call to action for a direct sign-up on a website rarely works. People are too used to constant spamming in their mailboxes. However, they are often ready to exchange their email address for something valuable.
You can also offer a discount for your services in exchange for personal information to bring more patients in.
In the 21st century, you can’t be successful without proper SEO efforts. Making your website visible to your patients is the key to helping them find your healthcare institution. The best way to optimize your website for a search engine is to start doing it at the planning stage. Then a healthcare SEO specialist can help you design the website in the most useful way possible.
If you already have a website, you need to employ many different strategies to make it more visible online. One of the most important techniques for a healthcare institution is proper content creation. Patients often spend hours trying to find information about their condition online. It’s up to you to make it available.
Your entire target audience is available on social media channels. How can you avoid taking advantage of an opportunity to communicate with them? Almost 50 percent of patients consider a healthcare provider’s services based on its social media reputation.
Facebook, LinkedIn, Instagram, and Twitter allow you to connect with your patients online in an informal setting. By publishing regular content and answering questions, you can keep the patients coming back and allow yourself to reap the benefits of word-of-the-mouth marketing.
Creating a viral social media account gives your patients an opportunity to promote your company to others by just sharing an appropriate link.